Dear Boston Chicken,
Why Not Make Money Instead?

Background Info.

Boston Chicken is the corporation that owns Boston Markets, a chain of fast food family restaurants. They have recently filed for bankruptcy. Most recently, one of their corporate officers announced that they would consider taking my ownership away. Granted, I am but a small investor... but, is this the message that we want to send to the investment public?

I believe that there may be a simple plan to make Boston Chicken profitable again. If you have any information on getting this plan into the hands of the right people, please email

also see: A public letter to Mr. Levitt and Mr. Greenspan.

Profitability Plan

  1. Change the name on the outside of the restaurants to "Boston Chicken"

  2. Run a nationwide contest like this:

    Enter the Finger Licking Good Contest

    Can you help us come up with a good slogan for our restaurants? They are places where families can come to have fun and eat fun food... but everybody thinks we are a market. So, we thought a catchy slogan might help people get to know us. Kentucky Fried Chicken already has "finger lickin' good". What do you think our slogan should be?

    Your Name

    E-mail Address

    Phone Number

    Street Address

    State & Zip Code

    Please give a brief description of your idea:

    Click the submit button to send your request.

    Thank you.

Then, I'd send everyone who enters the contest "a coupon" for some fine family food... at their local Boston CHICKEN.

Back To The Index