Dear Boston Chicken,
Why Not Make Money Instead?
Boston Chicken is the corporation that owns Boston Markets, a chain of fast food family
restaurants. They have recently filed for bankruptcy. Most recently, one of their
corporate officers announced that they would consider taking my ownership away.
Granted, I am but a small investor... but, is this the message that we want to send to the
I believe that there may be a simple plan to make Boston Chicken profitable again.
If you have any information on getting this plan into the hands of the right people, please
also see: A public letter to Mr. Levitt and Mr. Greenspan.
- Change the name on the outside of the restaurants to "Boston Chicken"
- Run a nationwide contest like this:
Enter the Finger Licking Good Contest
Can you help us come up with a good slogan for our restaurants?
They are places where families
can come to have fun and eat fun food... but everybody thinks we are a market.
So, we thought a catchy slogan might help people get to know us.
Kentucky Fried Chicken already has "finger lickin' good". What do you think our slogan
Then, I'd send everyone who enters the contest "a coupon"
for some fine family food... at their local