Coke (KO) Investors (Shareholders) Investing In Obsolete Plants

An Economic Study by InternetU.org
D. Brouse and W. Urbanavage
InternetU.org

May 8th, 2000

Douglas Daft
Chairman, CEO
Coca-Cola Company

Dear Mr Daft,

As a representative of more than one shareholder of your company's common stock (KO), we are quite puzzled by your recent marketing pact with America Online (AOL). Can you please explain why you plan on spending upwards of $64 million dollars on obsolete information plants.

Thank you.

Sincerely,
Daniel


References:

Coke, AOL in Net marketing alliance, CBS MarketWatch (2000)

Coke looks for more Internet alliances, Leslie Gevirtz (2000)

Java, Active Webpages, Cookies and the Re-tooling of Information Plants, D. Brouse (1999)

The convergence of the Y2K computer problem with other high impact events, such as acts of terrorism, will cause a chaotic chain of events with long lasting effects on society., InternetU.org (1995-2000)

Public statement on the FTC's 2000 Online Privacy Survey, D. Brouse (2000)

Letter to the Federal Communications Commission (FCC), D. Brouse (2000)


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